According to recent research conducted in Russia by the domestic organization NAFI (National Financial Research Agency) and the international analytical company Nielsen, citizens pay attention to the naturalness of food products and prefer local producers, but are not ready to pay more to reduce environmental damage.
According to NAFI:
- 67% of Russians agree to pay extra from 10 to 30% of the cost for the "naturalness" of food;
- eco-friendly household products are preferred by 63%;
- 53% of survey participants look at the absence of preservatives, dyes and other chemical components;
- 51% choose local (Russian) producers;
- 50% focus on health benefits;
- food products marked with the words "bio", "eco", organic, are most often bought by young people (from 18 to 24 years old), and "without chemistry" options are preferred for ages from 25 to 44 years.
A weak response from the citizens of Russia was found by the question of caring for the environment. More than half (from 61 to 71%) of the respondents did not show interest in the fact that “the production and operation of the purchased goods cause minimal damage to the environment”, and also expressed their unwillingness to pay extra for goods from manufacturers who care about minimizing environmental harm from the products themselves and its production processes.
According to a Nielsen study, almost 70% of Russians choose local producers for staple foods such as milk and yogurt, juices, fruits and vegetables, meat and seafood, and baby food.
See also anekdotig:
- Newsletter: " Scientists from Oxford calculate how global vegetarianism and veganism will help health and ecology " (March 22, 2016)
- News: " Ukrainian organic products have a state mark " (March 2, 2016)
- Newsletter: " Tesco Supermarket Chain Stops Selling Baby Sugary Drinks " (August 11, 2015)
- Article: " Food that will never be eaten ."
- Tip: " Buy local food " (November 9, 2015)
- Advice: " Do not use nitrogen or other chemical fertilizers " (October 12, 2015)
- Advice: " Don't Buy Extra Food " (September 28, 2015)