Project for the development of cycling in Russia "Let's bike it!" Together with the Department of Transport of Moscow, from July 10 to September 18, 2015, weekly on Fridays, they conduct the program " Biking to work ". Participants have access to special offers from partners of the promotion, discounts in catering establishments, prizes in various competitions, the CYCLY , as well as the ability to call Yandex.Taxi for a trip with a bicycle. During the campaign, more than 7,000 photos were posted with the tag #working on a bike.
The goal of the project is to show that a bicycle is a worthy alternative transport in Moscow, as well as an answer to traffic jams. In addition to convenience, it takes up little space, has a beneficial effect on health and is safe for the environment. In Europe, this is a popular form of transport among all segments of the population, and such actions have been held for several years.
On September 22, the all-Russian action "Biking to work" will be held in the cities of Moscow, St. Petersburg, Voronezh, Yekaterinburg, Novosibirsk, etc. Pre- registration . A similar action was successfully held on May 31, 2015, in which more than 80 cities across Russia took part. In total, more than 12 thousand people were registered: 64% of them are men, 36% are women. Only in St. Petersburg the number of boys and girls was approximately the same: 51% and 49%, respectively.