Everyone knows about tons of garbage drifting in the oceans. Adidas decided to draw public attention to this problem and released a new fabric sneaker, the upper part of which consists of strands and fibers of fishing gillnets and other recycled ocean debris. With the help of the non-profit company Sea Shepherd, a fishing net was removed from the bottom of the ocean, in which many fish swimming by have already died.
The new product is the result of Adidas' recent collaboration with Parley for the Oceans, an ocean-cleaning organization. "We're incredibly proud to have Adidas join us on this mission and are working hard to show that it's possible to turn ocean trash into something cool," said Parley founder Cyrill Gutsch.
For the new sneakers, Adidas uses the same waste-free technology as for the Primeknit line. “Creating shoes with knitting generally eliminates waste, as we don’t have to cut to pattern as we would for traditional shoes. We only use what we need for our shoes, with zero waste,” says Eric Liedtke, Member of the Executive Board of Global Brands.
For the manufacture of this model, a 110-day expedition was carried out to collect garbage and track poaching nets off the coast of West Africa. Unfortunately, collecting smaller plastic waste floating around the ocean is not possible at this stage in the development of technology.
As a spokeswoman for Adidas told The Huffington Post, while these shoes are not for sale: “This is not a plan, but an action . We did it to show what we can do by coming together." However, she confirmed that the company will begin incorporating recycled waste into production as early as next year.
See also anekdotig:
- Video: " Plastic bottles and ocean pollution ".